Learn to make social media videos with AI.

Module 1

Your step-by-step plan for social media.

The first module gives you the big picture of how social media works as a way to reach an audience.

What you'll learn

• Why social media became one of the main channels for attracting attention online, which business models exist, and how an audience can become the base for the next step.
• Different approaches to creating content, from a personal blog to formats that do not require filming yourself.
• The role of AI in working with content.
• How to study real social media accounts from the very first lessons. You will learn to:
  • find successful accounts
  • see which posts their growth started with
  • identify the most popular videos
  • analyze the niche, the format and the emotion the content creates

By the end of this module

• You will see clearly how digital marketing works on social media and pick a direction that suits you. You will understand that content is a thought-out system, not a set of random posts.

Module 2

Plan, schedule and measure your posts.

This module explains how Reels, Shorts and other short videos work on different social platforms.

What you'll learn

• How the short format works
• Ways to catch attention in the first seconds
• Profile design
• How Instagram, Facebook, TikTok and YouTube each work
• Post scheduling
• Analytics
• Content localization
• The main performance metrics

By the end of this module

• You will be able to work with social media more systematically: understand how platforms differ, plan your posts, track the numbers and base decisions on analytics, not intuition.

Module 3

Learn to make viral content with AI.

Why does one video get a few hundred views while another spreads? This module looks closely at how viral content works.

What you'll learn

• Which signals platforms consider when they promote content:
  • attention retention
  • full views
  • repeat views
  • comments
  • saves
  • reactions
  • click-throughs
  • engagement
• Why the first seconds of a video matter so much, and which actions help the algorithm understand your content better.
• How to choose a niche: a direction you can check by analyzing the market, competitors and content that already works, not just "what I like".
• Viral video techniques in detail: structure, hooks, headlines, visual techniques, questions, contrast and surprise, calls to action, trending music and others.

You will start using AI in practice for

• finding ideas
• building a content plan
• writing scripts
• translation
• creating images
• creating video
• working with audio
• processing source materials
• preparing visuals
• creating digital characters

By the end of this module

• You will create content more deliberately: choose topics, use retention techniques, understand how algorithms think, and use AI to speed up work on ideas, scripts, visuals and video.

Module 4

Business models on social media.

A large reach is not yet a business. Next, you look at which ways of working with an audience exist.

Models you'll look at

• Platform ad programs
• Ad integrations
• Promoting products
• Promoting services
• Selling digital products
• Offering your own services
• How to move attention from a post to the next step: Content → Interest → Conversation → Offer

By the end of this module

• You will understand which business models exist and learn to choose a model for a specific product, budget and situation.
• You will learn different ways to guide an audience from social media to DMs, WhatsApp, a website or other points of contact.

Module 5

Digital sales models.

You have seen how to attract attention, create content and turn audience interest into opportunities. Next, you look at how to build sales. This module covers the main models and helps you choose the one that fits your product, budget and way of working.

Models you'll compare

• The subscription model with regular payments
• Lower-priced products: relatively low-cost products with a short decision cycle
• Selling through marketplaces: a model where an outside platform takes on part of the infrastructure
• Premium products: higher-priced products and services, where the client needs more information and personal contact before deciding
• You will compare the models by their economics instead of asking "which is better":
  • cost of acquiring a client
  • margins
  • required resources
  • the sales process
  • ability to grow

By the end of this module

• You will be able to compare online sales models by economics, resources and complexity, and choose the one that best fits your product, budget and way of working.

Module 6

Sales funnels.

When a person first sees your ad or content, they rarely become a client right away. There is a path between those two points, and that path is a sales funnel.

The five funnels

• VSL: selling through a video presentation
• Tripwire: a model where the first step is a small introductory offer
• Webinar: selling through an educational webinar
• Lead magnet: getting a contact through a useful free material
• Social Media Funnel: a funnel that starts directly inside social media
• You will see that there is no single "perfect" funnel. The choice depends on the product, the audience, the price and the sales model.
• You will also look at the technical side of each funnel.

By the end of this module

• You will understand how the client's path is built from first contact to purchase, and you will be able to choose a suitable funnel for a specific product, audience and goal.

Module 7

Traffic sources.

Even the best product and a well-built funnel do not work without an audience. So the next question is where people come from.

Traffic sources you'll look at

• Meta Ads
• YouTube
• TikTok
• LinkedIn
• Organic social media traffic
• Reddit
• SEO
• GEO and AI search
• The module covers both paid and organic sources and teaches you to compare how well they perform.
• How to test sources, and the principles behind testing.

By the end of this module

• You will learn to choose traffic sources using one main principle: Test → Analyze → Grow. First a small hypothesis, then analysis of the data you get, and only after that, growth.

Module 8

Motivation and steady growth.

The hardest part often starts after the first lessons are watched and the first enthusiasm fades. So the final module is about moving from short-term inspiration to steady, systematic work.

What you'll work through

• Why people drop new projects
• How new habits form
• How to overcome fears
• How to avoid burnout
• Why the first result is rarely perfect
• How to stay consistent
• How to keep developing after the course

By the end of this module

• You will understand how to stay consistent, not give up on what you started after the first difficulties, and keep developing your digital system after the course ends.